The Pantone Colour of the Year 2011 is pink. Well, Pantone call it honeysuckle but that’s just being fancy, isn’t it. Apparently last year’s bright Turquoise (Pantone 15-5519) reflected the need to get away from the grey of global recession and this year’s Pink (Honeysuckle) reflects a community-style spirit of making the most of things, rolling up your sleeves and just getting on with it. Or so say the trend- setters. Though we all know what the cool-hunter, marketing- guru ,colour-designer at Pantone really did was go to work after dressing their three year old daughter and just couldn’t get the riot of Barbara Cartland shades out of their head when they started work on the grey ‘what colour can we dream up for this year?’ brief.

I’m done with being fed up with the marketing tyranny of pink everything for girls (both little and big), not to mention metrosexual and homosexual men. Which pretty much means everyone in the world who isn’t Jeremy Clarkson or the Olympic shot-putting team. Like Pantone, I’m embracing it. Pink, that is - not the Olympic shot-putting team.